Over the past 15 years we have worked with businesses from a huge range of industries. The decision makers within these businesses also come from a vast background of financial experience and literacy, but regardless of their background or industry, there are some common factors that appear to be shared by all successful businesses. For the purpose of this article, I am defining a successful business as one where the business owner is not financially stressed, so they can focus all of their attention into building the best possible business.
Principle #1: Spend Less Than You Earn
Whilst it sounds pretty straight forward, this can become a bit more complicated in reality when payment terms vary between your customers and suppliers. Depending on your industry this varies. In most hospitality, your suppliers require payment up front and you’ll also receive immediate payment from your patrons. In retail, this requires good bookkeeping to track the actual cost of your purchases and assigning them to each sale as it is made down the track.
You should be striving for this over any period of time as long as or longer than a single pay period. It should be true over a pay period, a month, a quarter, a year, a decade — no matter how you slice it, you should be spending less than you’re earning.
Now, this is tricky to actually pull off and almost no one is perfect at it, but I will say that whenever you fall short on that principle, there’s almost always a financial problem lurking there that you can solve. It might be a problem of inadequate planning or a problem of too much impulsive spending or a problem of inadequate emergency preparation. Even if you do come across a problem, the more you do this, the better you will become at planning.
Principle #2 — Paying Down Debt is Never a Bad Idea
It is never a mistake to pay off debt. If you are unsure as to your next financial move, paying off debt is always at least a good move. It may or may not be the absolute best thing you can do, but it’s always a worthwhile choice.
When you pay off debt, you’re reducing the future interest you’ll have to pay on that debt. This has a snowball effect on improving your cashflow as it reduces your monthly obligations. When a debt is gone, you no longer have that bill coming in the mail and you have the freedom that comes with less money that you have to spend each month. This gives you options with that money, a power of choice that you didn’t have before.
Principle #3 — Try To Avoid New Debt
While paying off a debt is always a good thing, actually taking on a debt is often not a good thing. The reasons for this mirror the reasoning above.




